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Big Data Analytics

Having substantial amounts of data is only useful if it’s dissected and put to good use. The need for big data analytics is growing fast and unlocking the trends in data requires precision, thought and attention to detail.

Big Data Analytics

Big data analytics is a powerful tool that allows you to rapidly and thoroughly examine large data sets in order to unlock hidden trends, patterns, key information and insights which aids decision making, future proof plans and accelerates product development.

It can be used for a huge variety of scenarios ranging from understanding market trends and customer behaviour to identifying correlations between several data sets to uncover recurring themes.

Case Study: Green Running

A combined team of our engineers and our sister company Green Running implemented structured and unstructured databases and distributed computing tools such as Hadoop, Spark and Pig to perform parallelised machine learning and statistical analysis on the huge and growing Green Running dataset.

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